Citizen. Better Starts Now is the simple belief that it is always possible to do better, no matter who you are or what you do - and that now is the time to start.
The brand
A watch is made up of so many things, thousands of details, and each one can always be improved. The “Better Starts Now” philosophy inspires Citizen to constantly improve every single part of the watches they make. That is still the case today. And it will be the same tomorrow. They want everyone to have the best watch possible. That’s why they are constantly striving to get better.
History
The history of Citizen began over a century ago in a modest workshop and research center. The spirit of craftsmanship cultivated back then has remained unchanged to this day. Precision components manufactured in several factories in Japan are assembled into a single watch. This is what it means to be a manufacture.
A small selection from our range.
Promaster
Promaster
Promaster
Eco-Drive
Eco-Drive
Eco-Drive
Radio
Radio
Radio
Automatic
Automatic
